April 2022 - Present
Content Creation, Marketing, Copywriting, E-Commerce and Social Media Management
2nd Academic
Freelance brand manager for the Leeds based clothiers, 2nd Academic. Created by HIP store founder Everton Campbell, the brand focuses on paying homage to the style and sensibilities of protagonists of the past with a focus on updating Ivy League styles. Working across all major touchpoints of the brand for nearly two years, key achievements include obtaining 99% sales through Instagram and 250k monthly viewers on Pinterest.
Website
Full control over website maintenance
Monthly updates of the homepage and relevant landing areas
Full control over all product listings and navigation menus
Setup of all links and landing pages
Social Media
250,000 Monthly views on Pinterest
99% Sales through Instagram within the first quarter of 2022
Creation of monthly content and posting schedules through Meta Business Suite
Curation and management of all paid advertisement
Posting of daily stories and stock promotions
Full control of all content copy and messaging
Example Story Content
Copy Writing
Full control of all product copy, formatting and listing creation
Generation of long form content in the form of blog’s, interviews and lookbooks
Creation of all site based copy e.g. popup’s , landing pages and promotions
Upkeep of all headers, footers and FAQ’s
Examples of Blog Based Content
